Here are some trending ideas for viral your content that are already picking up in 2024 and you can use them too.
1) Nostalgia moments and throwback series
Nostalgia evokes strong emotions. If your target audience includes Gen Z, Millennials, and Gen X individuals, nothing could be better than sharing nostalgic moments and creating a throwback series, like #ThrowbackWednesday. Share old cultural and vintage pictures and old popular songs, but remember to do this with nostalgic and old themes. Invite people to share their past moments and sweet memories. This way, your audience will connect with you, and you will build a community.
2) Collaborate with influencers and brands.
This is quite a common idea, but it is also the best way to grow your followers and connect with people. An underutilized strategy is to partner with influencers and other brands to cross-promote content. This works as a powerful booster for the growth of your Instagram page and gives it a better start. The most important part of this strategy is to find similar brands or a similar target audience that wants to collaborate with you. To increase your chances, you can persuade influencers by demonstrating that your own community will be happy to follow their Instagram account as part of a contest marketing initiative.
3) Viral products
Nowadays, it is most trending to try viral products and share your videos, like viral makeup products, cute products, and weird products. This will give your account a good reach. Add the product link and ask people to DM you for a direct link. This way, more and more people will connect with you, and your followers and reach will increase.
4) Challenges
You can create a challenge series on Instagram. For example, if your page is catering to health and fitness content, you can do a 100-day fitness challenge. It would help if you targeted a health-conscious audience, which would convince people to follow and connect with you and participate in your challenges.
5) Relatable videos
Create short skits about everyday struggles that people can relate to, like trying to find an auto on time, finding the perfect outfit, a friend never being on time, mom telling us to do something but doing it herself, feeling awkward at social gatherings, and relatives worrying about our marriage, etc. Once can find plenty of content that people can relate to and will enjoy in your videos.
6) Funny videos
You can also make funny videos on topics or situations that are humorous. You can lip-sync to funny audio clips, like famous movie lines or humourous conversations. Include your pets in your videos as well. Pets doing funny or cute things can be a big hit with your audience.
7) Behind the scenes (BTS)
You can share bloopers or behind-the-scenes moments from your video shoots because people often enjoy real videos more than polished reels. They will love you for being authentic, without any editing or filters. These candid moments are just too cute and funny.
8) Bollywood reels
You can create a reel using iconic dialogues in your own style, or you can make a Bollywood movie transformation reel where you showcase different phases or emotions. These Bollywood clip reel ideas offer amazing options to create engaging and entertaining content for audiences who love Indian cinema.
9) POV reels
“POV” stands for “point of view,” so you can create a reel from your own perspective. This type of content is very popular nowadays, as many people can relate to it and love it. Create a POV reel on a relatable situation or topic, adding a personal touch to make your reel more engaging.
10) Storytelling
“Use visual images, videos, or graphics to tell your story. Use high-quality and aesthetically pleasing images and videos. You can upload beautiful quotes and poetry in your unique way, so that people fall in love with your content as soon as they read it, and they can connect and relate to your story and quotes.”
Planning is the first and crucial step to standing out from the crowd on Instagram. As you are already aware, there are millions of content creators on Instagram.
Here are a few tips on how to create your content:
- Keep in mind your goals.
- Plan your strategies perfectly.
- post stories consistently.
- do some fun quizzes, Q&A, etc.
- use the same aesthetic color palette.
- Plan and schedule your content atleast a few slots in advance.
There are some important strategies for your page’s growth:
1. Know your audience:
Think of your audience first. First of all, think about your audience and what they want to see, what they like, and what kind of content will compel them to follow you and stay connected. Engage with your audience as much as possible—host live chats, polls, and Q&A sessions. Reply to their comments. It’s like you are the host of a party, and you need to know what your guests will enjoy.
2. Always choose quality over quantity.
Always remember that consistency does not mean you should post anything and overload your feed with posts and reels. Not at all. You should always prioritize quality over quantity. Even if you post just once or twice a day, make sure it’s something that people like, relate to, and connect with, and that it is eye-popping. It’s not about making four posts a day without any quality just for the sake of quantity.
Remember, creating content is like cooking a meal. It will take some time and effort, but it will become better and more appealing with your love and dedication.
3. Just engage with your audience:
Imagine Instagram is a big party, and your audience is your guests. So attend to them with love and respect, answer their questions, reply to their lovely comments, and listen to their suggestions. Trust me, they will always connect with you and love you for who you are, and they will become your loyal followers.
4. Planning:
Plan your content as if you are planning a trip. Prepare your content in advance and post it on time using tools like content calendars. Sometimes, the best content comes unexpectedly, often showcasing your real-life moments. The audience loves seeing the real side of your content journey, and they appreciate it a lot.
5. Choose the Right Hashtags:
Instagram shows you a lot of hashtags, but it is your duty to choose the right and useful hashtags. First, you should thoroughly research which hashtag to use for each post or reel and which one will be useful so that your post reaches the right audience and also gets noticed by new brands.
Tip:
Remember to keep your content fresh and engaging, and most importantly, have fun with it!
