Everything about CALL TO ACTION – CTAs

What is a call to action?

Calls-to-Action (CTAs) have the role of directing people toward what they should do next. You can ask them to buy your product, visit your website. They might be simple, like “like this post,”  or more involved, such as “sign up for our newsletter.”

CTAs are crucial because:

1. They give you an engagement boost.
2. CTAs guide your audience on what step to take next  and helps in every moment.
3. Every interaction, no matter how small, helps deepen the relationship between you and your followers and engage with your audience.

Why It’s Your Best Friend?

It’s important because if you don’t ask, then you don’t get. A strong CTA not only convinces people to act, but it also tells them what to do, when to do and how to do it.

Ways to Add an Instagram CTA:

1. Add a new button to your ads.
2. Add contact buttons to your profile.
3. Add a CTA to your posts.

Best practices for creating an Instagram CTA:

• Use action-oriented language.
• Be consistent
• Use eye-catching visuals.
• Use emojis
• Use hashtags
• Create a sense of urgency.
• Keep it simple.