What is Branding?
Branding is the process of creating a unique identity for a product, service, or company in the minds of consumers. It involves the use of names, terms, designs, symbols, or other features that distinguish one seller’s goods or services from those of others.
Creating a bridge between your products and your ideal customer that helps to shorten the buyer’s journey to choose your products without any kind of tension.
Why is Branding important?
Developing a brand that has a level of name or fame amongst your target audience helps to build strong customer recognition. This is important when developing your marketing materials as you want your product and services to be the automatic choice amongst your customers.
1. Identity
Brand identity is the visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumer’s minds.
2. Differentiate From Competitors
Studying customers’ habits and preferences will provide you with a basis for understanding their priorities and decision-making process.
3. Easy Promotions
Building brand awareness is a must for business new and old. What used to be achieved merely by word of mouth and old-fashioned media outlets, has now almost entirely moved online. For businesses to build brand awareness, it is now necessary for them to be able to reach their target audiences through digital channels.
4. Customer Loyality
In marketing and consumer behaviour, brand loyalty describes a consumer’s persistent positive feelings towards a familiar brand and their dedication to purchasing the brand’s products.
5. Influence Purchasing Decisions
A strong brand identity establishes trust and credibility in the minds of consumers. When individuals encounter a familiar and well-regarded brand, they are more likely to feel confident in their purchase decisions.
6. Qualities, and benefits
Good quality of the brand is very important from a customer’s point of view and you should also tell them about its benefits so that the customer associates with you and trusts you.
7. Target audience
You should target the audience according to your brand and products so that customers can understand your point and connect with you.
Conslusion:
Branding on social media is almost similar to branding for normal brands and gives similar bi-products. Thus, its important and highly recommended that brands follow branding on social media. This even applies to normal pages as they would be differentiated from generic pages.
