If I summarize the virality of a content in 3 pointers it would be as below:
- How often is a post saved?
- How often a post is reshared?
- How long does a typical user spends looking at your post?
If you are still not clear, below is the explanation.
Taking a case where we have two posts of which one went viral, and another didn’t. On comparison, it was found that the ratio of users saving the post per users viewing the post for the post that went viral were far greater than that for the post that didn’t go viral.
Same matric goes for the second point. The more the ratio of shares per views the more it would be shared by Instagram for others to watch it.
Finally, the third point is that the more time a user is spending on your post, the more the quality of the content is great for Instagram as users are spending more time on the app. Thus, Instagram would show it to more users.
Now, if you are not aware of how to make content that aligns with the above three points. Below is for you:
- The first priority is giving the niche content to the audience that would make them stop and look at it. Even if you read other blogs on my website it is the very first thing a content creator should do. For example, moving from few posts that were motivational to corporate jokes would make your consumers confused and they may try to move to other pages, thus decreasing your view time.
- Making content that users want to save which could potentially be funny, informational or unique. My personal believe is that informational content is mostly kept in saved, as people would like to come and look at it later again. The end goal for the creator is to swim in the direction of the algorithm.
- Finally, the content which users would like to share with someone or to their story. My experience around this or with me is about being relatable. Something that each one of us can relate to and we want others to know about it.
If our content is able to fall in any of these criteria’s it would have the most chances of going viral.
Now the next question comes to what can be sold on our Instagram. It’s not every day that a brand would approach us for deals. So, the answer to this is summarized as below:
- Creating digital product, which needs to be created once but can be sold every time without courier etc. hassles. Items such as an App, learning course, pdf.
- Advertisement, rather than sitting and waiting for companies to reach you, you should be reaching out to them to get them to work with you.
- Physical goods, similar to digital products and it would help us earn more.
- Selling accounts, thinking of them as assets, one can easily sell it as its worth a lot more than we can imagine it to be.
